Time is money Optimize your online ad campaign for specific days and hours

We have noticed that many dental offices are running their ads non-stop 24/7; many of those practices have a limited marketing budget, and most of them have no idea of the times at which their campaigns perform well. Dental online marketing campaigns Knowing the specific times when your leads are coming to your business can massively decrease the amount of money spent during hours when no leads are generated, allowing you to focus more of your budget on the days and hours when leads flow into your business. Optimizing campaigns to the best-performing days and hours of the week has resulted in a 25% reduction on cost-per-lead for many of our clients and in many cases it has produced more leads per day. Let’s say your entire budget is $70 a day and your cost-per-click (CPC) is around $10, which means that your account on average generates seven clicks per day. Now, let’s say around three clicks are generated every day between 1 p.m. and 6 p.m vacuum forming machine dental., but those clicks almost never generate a lead. That means on average you are spending more than 40% of your budget on hours that simply generate zero results. Now let’s say you optimize your campaign to operate only on the days and hours when leads are actually generated, and you have a 15% conversion ratio; that means after five days you get two to three new valuable leads in your office turbine air compressor. In many cases, you might also have Click-2-Call ads operating during hours when there is no one available to answer calls, give information, and book appointments. In your Adwords campaigns you have the ability—while somewhat limited—to view the days and hours that are performing best for your business. So optimize your ad scheduling according to these results dental file. This information is accessed via the “Dimensions” tab, then “View:Time>Day of the Week” and “View:Time>Hour of Day.” We at Nuclear PPC have a better, more sophisticated way of viewing the performance for every hour of every day of the week, which provides us with a much more in-depth analysis of the exact hours of each day that work best for our clients’ campaigns.

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