It’s all about who you know. Build relationships with local orthodontists, pharmacists, and pediatricians. Ask them if you can leave brochures on their counters, and allow them the freedom to do the same at your office. Develop an understanding that you’ll refer patients to them, and they’ll refer patients to you.
You could even consider joining forces publicly. Host a community health fair. Think about sharing advertising space in a school yearbook or sponsoring a local youth sports team together. Keeping your business relationship public will make more of an impact and keep you top of mind.
Advertise Strategically on Facebook
With 700 million visitors a day, it’s crazy not to take advantage of the kind of reach Facebook provides dental supplies. But don’t cast your net too far.
Facebook allows you to get uber-specific, which is perfect because you can actually target the people who will most likely use your dental services. Structure your campaign by location, age, interests, and more relevant factors for your practice.
Just like with direct mail postcard advertising, include a strong call to action that your target audience will find difficult to resist.
Google My Business
Are you aware of this free (and easy—set it and forget it) advertising opportunity? It’s an absolute essential for any brick-and-mortar business because it helps you be found when someone is searching online for local dentists.
Listing your practice on Google My Business causes your business to list higher in local Google searches. Using Google My Business will also help your practice to show up in Google maps, Google+, and organic searches.
Not only that, but being online—and showing up at the top or near the top of a search—establishes credibility for any potential customer who’s using Google to search for dental practices.
Blog Shareable Content
A blog is a crucial component of a solid content marketing strategy to help you stay relevant and get noticed. It helps with search engine optimization for your website, and it also gives you something to share on social media.
But don’t use your blog for shameless self-promotion. Write articles on subjects that patients actually want to read about, like helpful tips implant machine. Well-written posts that are fun to read or include important information will get shared, which will get your practice noticed.
Ask for Reviews
It’s estimated that 9% to 15% of people fear the dentist so much so that they’ll avoid dental visits altogether. That means millions of people are afraid of what you do. (Don’t take it personally.)
Some of those people are going to take some serious convincing to visit the dentist. Sometimes, that convincing can’t come from you. Ask your satisfied patients to write about their positive experiences with your practice on Yelp. Also, collect testimonials to include on your website and social media pages. These can help some prospective patients take comfort in other people’s positive experiences with your practice.
It’s important to be creative in your marketing so you can always be establishing trust and credibility with potential patients and bringing them into your practice. When you’re authentic and creative with your efforts, you’ll eventually find the right mix of marketing strategies and become the most successful dentist in your area. water picker