According to marketing statistics curated by HubSpot, 27% of consumers will leave a site if it is not optimized for mobile devices. That’s why 61% of today’s companies have created mobile sites or optimized their existing sites for mobile devices. Why does this matter for healthcare providers such as yourself? If there’s a profession where…
Use Your Online Presence to Retain More Current Patients
Today it isn’t enough to “hang a shingle,” because you’re no longer the only game in town. Years ago, there was a neighborhood dentist, and that’s where everyone in a family went. But loyalty is a thing of the past. Technology replaced it. Dental practices that reach patients via social media and other contemporary digital…
The FDA UDI Rule and Its Impact on Dentistry
On September 24, 2013, the Food and Drug Administration (FDA) passed the final rule for the Unique Device Identification System. By ushering in a new era of supply chain harmonization, the rule is aimed at ultimately enhancing patient safety and operational efficiencies within the entire healthcare industry. It includes three major requirements dental implant machine.…
Great Britain Imposes Sugar Levy on Soft-Drink Companies
Great Britain will impose a levy on soft-drink producers and importers based on the amount of sugar they use in their products beginning in 2018, according to George Osborne, Chancellor of the Exchequer. The government expects to raise £520 each year, which will be used to fund school athletics. “You cannot have a long-term plan…
What effect has corporate dentistry had on prosthodontics practices
A: In my opinion, it has provided a model of what could work for private practices with multiple providers. The surveys show 71% of prosthodontists practiced alone in 2007, which decreased to 52% in 2013, although most practiced as either a one- or 2-doctor practice. The other interesting point taken from the survey relates to…
Researcher Uses Lasers to Regenerate Dental Tissue
Many dentists now use lasers to cut both hard and soft tissue. But Dr. Praveen Arany at the University of Buffalo (UB) is using them to heal and even regenerate tissue. In fact, his work recently earned him the 2016 Dr. Horace Furumoto Innovations Young Investigator Award from the American Society for Laser Medicine and…
Combine Forces
It’s all about who you know. Build relationships with local orthodontists, pharmacists, and pediatricians. Ask them if you can leave brochures on their counters, and allow them the freedom to do the same at your office. Develop an understanding that you’ll refer patients to them, and they’ll refer patients to you. You could even consider…
The numbers are rising
There are more overweight people than underweight people in the world. It’s getting worse,” Mallonee said. “And what we see is that this generation of kids is going to die at a younger age than their parents if poor lifestyle habits and patterns of dietary choices continue.”Sleep Disorders? for more information. In January, the National…
On the Backend
Speaking of current, Google also prefers fresh, or at least updated, content. The underlying thinking here may be that the most recent information is more authoritative and useful. If you’re like most dentists, you have a “fire and forget” approach to your website. You put it up, it was good, and you got back to…
Lower Face Anatomy
A full command of the anatomy in any area of intended injection vastly decreases the probability of adverse events and greatly increases the injector’s confidence. The skin of the chin is some of the thickest on the face mobile dental unit.2 Dermal thinning, which occurs most rapidly in postmenopausal women,3 may cause the skin of…