Use “Social First” Digital Marketing to Win New Patients

Social platforms are quickly becoming the gateway for brand discovery. Their use is no longer limited to fun and friendship. Social media is connecting people in new and numerous ways, not just with other people but also with digital brands.

Along with driving people-to-people conversations and brand interactions, social sites are being used more for search activities, including information on healthcare. For a large majority of potential patients, healthcare discovery begins on social sites.

In addition to searching for information on healthcare topics, patients are taking to social platforms such as Facebook to discuss various health conditions, to check for treatment options, and to read reviews. Increasingly, the decision to further engage with a brand takes place only after a patient is impressed with the social presence of the brand.

Social Media is Changing

Social media can help you build brand authority, but it does not directly impact page ranking for your dental website. Google does not use social signals in its ranking mix. However, given the crucial role that social media plays in brand discovery and engagement, dental brands simply cannot afford to ignore social marketing dental air compressor. The focus when it comes to social marketing should be on building brand traction by way of brand promotion: expand visibility in all the right places, and gain authority.

Social media is increasingly becoming the platform of choice for distributing content optimized for search engines directly to readers. And with controllable newsfeeds on social media and highly personalized search results, the need for highly personalized content and advertising is becoming the norm.

Furthermore, features such as Facebook’s Instant Articles are pushing the boundaries of social content dental handpiece. Today, brands feel the need to distribute content via social channels first for the simple reason that social content enjoys greater visibility. Readers don’t have to leave their social apps to read long-form or full-fledged articles anymore.

Brands are also increasingly under pressure for providing answers to user questions and for offering issue resolution in real time. For example, 72% of Twitter users expect responses from brands they follow within the hour Ultrasonic Scaler. In fact, with client interactions on social media on the rise, dental brands might need to consider moving client services to their social accounts very soon.

Another very important aspect of social marketing has to do with the rise of social video content. Snapchat has more than 10 billion daily views for video content, exceeding even YouTube. Thanks to faster mobile internet connections and social sites such as Facebook and Periscope, live-streaming video figures are set to go up even further.

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